Why I Chose Bangkok Over Tokyo
I was set on moving to Tokyo until I visited Bangkok. The price difference, visa options, and quality of life changed my mind completely.
I was not supposed to end up in Bangkok. The plan was Tokyo. I had already started researching apartments in Shibuya, looking into coworking spaces near Shinjuku, and figuring out the Business Manager Visa. Then a friend who had just moved to Bangkok told me I should visit before making any decisions. That one trip changed everything.
This is not a travel comparison or a "which city is better for tourists" article. This is about a specific realization I had after spending serious time in both cities: for Americans earning in dollars, Bangkok is one of the best global arbitrage opportunities that exists right now. And most people I know back home have no idea.
How I Ended Up in Asia
My first trip to Asia was Japan in the summer of 2025. I solo traveled for two weeks, hitting Tokyo, Osaka, Kyoto, and a few smaller cities. I stayed at the Aman Tokyo and The Okura (near the US Embassy) in Tokyo. I expected to enjoy the trip. I did not expect it to fundamentally shift how I thought about where I wanted to live.
Everything in Japan was better than I anticipated. The trains run on time to the second. The food is incredible at every price point. The cities are clean, safe, and efficient in a way that makes American cities feel broken by comparison. I walked around Tokyo at 2 AM eating convenience store onigiri and felt safer than I ever have in any US city.
I loved it so much that about two months after I got home, I flew back for a month and a half. This time I was scouting, not just visiting. I stayed in Airbnbs in Shibuya, Ebisu, and then a very local neighborhood in Shinjuku City to get a feel for what actual daily life would be like outside the tourist bubble. I wanted to see real Tokyo, not hotel Tokyo.
The Japan Wall
Japan does not make it easy for foreigners who want to stay long-term. There is no digital nomad visa. No retirement visa that is practical. The main option for someone like me was the Business Manager Visa, which requires you to physically start and operate a business in Japan.
When I first researched it, the Business Manager Visa required about $30,000 in capital to get started. You need to rent an office, develop a business plan, and show you are going to run a legitimate operation. I was fine with that. I was actually planning to open an esports gaming lounge in Tokyo. The gaming culture there is massive, and I thought there was a real opportunity.
Then in October 2025, Japan raised the capital requirement from roughly $30,000 to $200,000. That alone did not stop me. I was still prepared to do it. But the more I dug into the details, the more the full picture came into focus.
What the Business Manager Visa actually requires:
- $200,000+ in capital investment
- A physical office space (not a virtual address)
- A real business plan reviewed by immigration
- The business must generate revenue
- You need to hire at least one Japanese employee
- The visa is renewed annually, and renewal is not guaranteed
- You need to file Japanese corporate taxes
Read that last bullet again. You put in $200,000, hire staff, rent an office, build a business, and after a year, immigration can just say no when you apply to renew. You have no guarantee of staying. That is a massive amount of risk and capital for an uncertain outcome.
The Cultural Reality in Japan
Beyond the visa, there is a cultural dimension that is hard to appreciate until you have spent real time there. Japan is a phenomenal place to visit. Living there as a foreigner is a different experience.
The language barrier is significant. In Tokyo, most people will speak to you in Japanese first, even in international areas. If you do not speak conversational Japanese, daily life requires constant navigation around the language gap. Ordering food, dealing with your landlord, going to the doctor, handling government paperwork. It all defaults to Japanese.
This is not a criticism. Japan has every right to be Japanese. It is their country and their culture, and the language and social norms are part of what makes it special. But it means that as a foreigner, you are always somewhat on the outside. Integrating into Japanese society requires years of language study and cultural adaptation in a way that is qualitatively different from most other countries.
Tokyo is also a city of 30 million people, and the vast majority are Japanese. Outside of very specific tourist areas like Shibuya and Shinjuku, you rarely see other foreigners. That can be appealing if you want full immersion. It can also be isolating if you are trying to build a social life and a business network.
The Bangkok Pivot
A friend of mine had just moved to Bangkok around the same time I was deep into my Japan research. He said, "Before you commit $200K to Tokyo, come spend a week here." So I did. I honestly did no research beforehand. I just booked a flight and went.
I checked into the Park Hyatt Bangkok and within about 48 hours I understood what he meant. I did not know what to expect from Bangkok at all. Most Americans picture temples and beaches, not a modern megacity with world-class infrastructure. The first thing that surprised me was the malls. Siam Paragon, CentralWorld, ICONSIAM, EmQuartier. These are not just nice malls. They are some of the most impressive retail spaces I have ever seen, anywhere. Luxury brands, incredible food halls, architecture that rivals anything in Dubai or Singapore. I was genuinely not expecting that.
After a few days at the Park Hyatt, I moved to the Ritz-Carlton Bangkok to experience a different area near Lumpini Park. That ended up being the neighborhood I fell in love with. The park itself is massive, the area is quieter than Sukhumvit, and the buildings are some of the nicest in the city. When I decided to get an apartment, I looked near Lumpini and that is where I live now.
The timing of my Ritz stay was funny. The Thai Red Cross Fair was happening at Lumpini Park, which meant the traffic around the area was absolutely insane. I knew it would not always be like that, but it was my introduction to Bangkok traffic, which is genuinely bad on a normal day too. I have been taking Grab bikes more often because they cut through traffic much faster than a car. A 45-minute car ride during rush hour becomes a 15-minute bike ride.
The Global Arbitrage
Here is the thing most Americans have not figured out yet: if you earn in US dollars and spend in Thai baht, you are playing on a completely different level. The purchasing power difference is not a minor savings. It is a lifestyle transformation.
The exchange rate amplifies this even further. As of February 2026, $1 USD gets you about 31 Thai baht. Using a service like Wise to transfer money at the real mid-market rate, your dollars stretch even further. Japan is significantly more expensive than Thailand across nearly every category. So you are getting fewer yen per dollar AND those yen buy less than baht do in Thailand. The arbitrage stacks in Bangkok's favor on both sides of the equation.
The yen has been weakening against the dollar for years now, which has made Japan cheaper for tourists. But even with the weak yen, Tokyo is still meaningfully more expensive than Bangkok for daily life. And the baht, while it has strengthened slightly, still offers tremendous value for dollar earners.
I saw a tweet recently that captured this perfectly. Someone wrote about visiting Taiwan after living in the Bay Area and feeling like they had entered a "post-scarcity society." Five-dollar Ubers. Dinners that cost less than a cup of coffee in San Francisco. That is exactly what Bangkok feels like coming from the US.
Bangkok vs Tokyo vs New York (Monthly) (USD)
| Expense | New York 馃嚭馃嚫 | Tokyo 馃嚡馃嚨 | Bangkok 馃嚬馃嚟 |
|---|---|---|---|
| Nice 1-bed apartment (central) | $3,500-5,000 | $1,500-2,500 | $500-1,500 |
| Dinner for two (good restaurant) | $120-200 | $60-120 | $20-60 |
| Ride-hailing (typical trip) | $20-40 | $15-30 | $3-8 |
| Coffee (specialty cafe) | $6-8 | $4-6 | $2-5 |
| Gym membership (month) | $100-200 | $60-100 | $30-90 |
| Haircut | $50-80 | $30-50 | $8-25 |
| Doctor visit (private) | $200-400 | $30-80 | $15-50 |
Look at the rent line. In New York, $3,500 gets you a decent one-bedroom. In Bangkok, that same $3,500 puts you in a luxury high-rise with a pool, gym, concierge, and a view. Not a "nice" apartment. A genuinely premium living situation that does not exist at that price point in any major Western city.
I break down the full cost picture in my cost of living guide, including what I actually spend each month across four budget tiers.
Visa: $200K Gamble vs. Straightforward Options
This is where the Bangkok decision became obvious. Compare what it takes to stay legally in each country.
Japan
- Business Manager Visa: $200K+ capital, physical office, hire Japanese staff, build a revenue-generating business, renewed annually with no guarantee
- No digital nomad visa
- Tourist visa: 90 days max, no work allowed
- Highly Skilled Professional visa: requires corporate sponsorship and a points system that favors Japanese degrees and language proficiency
Thailand
DTV (Destination Thailand Visa): 10,000 THB (~$322) application fee. Five-year validity with 180-day stays. You can work remotely. No capital requirements, no hiring obligations, no business plan. I wrote a full guide on the DTV visa process.
Thailand Privilege: For long-term commitment, the Privilege visa starts at 900,000 THB (~$29,000) for 5 years. No renewal anxiety. No business requirements. It also makes opening a Thai bank account straightforward. See my Privilege visa guide for the full breakdown.
The contrast is stark. Japan asks you to invest $200K with annual renewal uncertainty. Thailand offers multiple paths that cost a fraction of that with significantly more stability. The DTV visa alone is a game-changer for remote workers. Pair it with affordable health coverage from SafetyWing starting at $45/month, and the practical setup for living in Thailand is remarkably straightforward.
English, Community, and Daily Life
In Bangkok, a significant number of people speak English. Not everyone, but enough that you can navigate daily life without learning Thai on day one. Restaurants have English menus. Grab and food delivery apps work in English. Hospital staff at places like Bumrungrad speak fluent English. Your condo building management communicates in English.
There is also a large and growing community of foreigners. Expats, digital nomads, entrepreneurs, retirees. You can find your people here. Coworking spaces, meetup groups, and social events are everywhere. Building a network in Bangkok is straightforward if you put in even minimal effort.
In Tokyo, this is harder. The foreign community is smaller relative to the city size, more concentrated in specific neighborhoods, and the language barrier means you are more isolated in day-to-day interactions. Plenty of foreigners make it work and love living in Japan. But the barrier to entry for social integration is meaningfully higher.
Starting a Business: Night and Day
I was planning to open an esports gaming lounge. In Tokyo, this would involve finding a commercial lease (extremely competitive and expensive), navigating Japanese business registration, satisfying the Business Manager Visa requirements, hiring Japanese staff, and complying with regulations that are all in Japanese. The gaming and entertainment industry also has specific licensing requirements that vary by ward.
In Bangkok, the same concept is dramatically easier and cheaper. Commercial rent is a fraction of Tokyo prices. The startup costs are lower across the board. The expat business community is well-established and supportive. And while there are still regulations to navigate, the overall barrier to entry for foreign entrepreneurs is much lower.
Bangkok also has a strong and growing gaming culture. Esports is huge in Southeast Asia. The infrastructure is here, the audience is here, and the cost to test an idea is low enough that you can actually experiment without putting six figures on the line.
What Tokyo Does Better
I want to be honest about this because I genuinely love Tokyo and plan to keep visiting regularly.
- Public transit. Tokyo's train system is the best in the world. Nothing else comes close. Bangkok's BTS and MRT are improving, but the coverage and reliability are not in the same league.
- Safety. Tokyo might be the safest major city on earth. Bangkok is generally safe, but Tokyo is on another level. You can leave your phone on a table and walk away.
- Cleanliness and smells. Tokyo streets are spotless. Bangkok is a big, hot, tropical city and it looks like one. You will also get random hits of sewer smell walking around Bangkok. It catches you off guard at first. You get used to it, but it is a real thing that nobody warns you about.
- Food variety and quality. Bangkok has incredible food, but Tokyo is arguably the food capital of the world. The density of quality restaurants, from Michelin-star to hole-in-the-wall ramen shops, is unmatched.
- Air quality. Tokyo has clean air year-round. Bangkok has a serious pollution problem from roughly December through March. Some days the view from my condo is a wall of smog and you can barely see the buildings a few blocks away. It is livable, but it is a real downside. An air purifier in your apartment is not optional.
- Traffic. Tokyo's train system means you rarely need a car. Bangkok traffic is genuinely terrible, especially during rush hour. I have been taking Grab bikes more often because they weave through gridlock in a fraction of the time. A car ride that takes 45 minutes becomes 15 minutes on a bike.
- Seasons. Tokyo has four distinct seasons including a beautiful autumn and spring with cherry blossoms. Bangkok is hot year-round with a rainy season. If weather variety matters to you, Tokyo wins.
- Cultural depth. Japan has thousands of years of history that you can experience every day. Temples, shrines, festivals, traditions woven into daily life. Thailand has its own rich culture, but the depth and visibility of Japanese culture is extraordinary.
Tokyo is a world-class city in every sense. The reason I chose Bangkok is not because Tokyo is lacking. It is because the financial and practical math of actually living in Bangkok is so much more favorable right now.
What Bangkok Does Better
- Cost of everything. Rent, food, transport, healthcare, entertainment. Bangkok is 50-70% cheaper than Tokyo across the board, and the gap vs. American cities is even wider.
- Visa accessibility. The DTV visa and Thailand Privilege make it straightforward for Americans to stay long-term. Japan has no comparable options for most people.
- English. You can function in Bangkok without speaking Thai. You cannot realistically function in Tokyo without some Japanese.
- Expat infrastructure. Banking, healthcare, housing. The systems for foreigners living in Bangkok are well-developed. Getting a condo, seeing an English-speaking doctor, and opening a bank account are all straightforward.
- Business costs. Starting and running a business in Bangkok costs a fraction of Tokyo. Lower rent, lower staff costs, lower regulatory burden for foreign entrepreneurs.
- Malls and retail. This caught me off guard. Bangkok has some of the most impressive malls I have seen anywhere in the world. Siam Paragon, ICONSIAM, CentralWorld, EmQuartier. Every luxury brand, incredible food halls, beautiful architecture. If you are used to American malls, these are on a completely different level.
- Travel hub. Bangkok is a 2-4 hour flight from most of Southeast Asia. Bali, Vietnam, Singapore, Cambodia, Malaysia. Weekend trips and regional exploration are cheap and easy. Tokyo is more isolated geographically.
- Natural disaster risk. Japan sits on the Pacific Ring of Fire. Earthquakes are a daily reality, and there is serious ongoing discussion among seismologists about a potential megaquake hitting the Nankai Trough. Tokyo also faces typhoon season, tsunamis, and volcanic activity. Bangkok has virtually none of these risks. No earthquakes, no tsunamis, no volcanoes. Flooding during rainy season is the main natural concern, and it is manageable.
- Weather (if you like heat). Bangkok is warm year-round. If you hate winter, this is a feature. If you like seasons, it is a drawback.
For My Friends Who Have Not Been to Asia
I know a lot of people back home who have never traveled to Asia. They have been to Europe, Mexico, maybe the Caribbean. But Asia feels far, unfamiliar, and complicated. I get it. I was the same way before my first trip to Japan.
Here is what I wish someone had told me: the price difference between the US and Southeast Asia is not a small discount. It is a fundamentally different economic reality. Your dollar goes so much further that it changes the math on what kind of life you can build.
A week of Grabs across Bangkok costs less than a single Uber from Manhattan to JFK. A full dinner at a good restaurant costs less than a coffee and a pastry in San Francisco. A luxury gym membership costs what a single personal training session costs in New York. It sounds like an exaggeration until you experience it yourself.
And the quality of life is not a downgrade. Bangkok has world-class hospitals, modern infrastructure, fast internet, excellent food, and a service culture that makes the US look lazy by comparison. Your building staff knows your name. Your packages get delivered to your door, not stolen off your porch. Your doctor sees you the same day you call.
Why Bangkok Wins Right Now
I am not saying Bangkok is better than Tokyo. I am saying that for an American in their early 30s who wants to live abroad, build something, and maximize the value of their income, Bangkok is the more rational choice right now. The visa situation is easier, the cost of living is lower, the language barrier is smaller, and the startup costs for a business are a fraction of what Japan demands.
Tokyo is still one of my favorite cities in the world. I will keep going back. But putting $200K into a visa with annual renewal uncertainty, in a country where you need to speak Japanese to function, when Bangkok offers a similar quality of life for a fraction of the cost with much clearer paths to long-term residency? That math does not work.
Southeast Asia as a whole is one of the biggest arbitrage opportunities available to Americans right now. Vietnam, Thailand, Malaysia, Indonesia. The entire region offers dramatically more purchasing power than anywhere in the West. Bangkok just happens to be the sweet spot: the most developed infrastructure, the most foreigner-friendly systems, and the easiest visa options.
If this resonated and you are thinking about making the move, start with the Thailand visa guide to find the right visa for your situation. Then read the cost of living breakdown to see what your budget actually gets you here. And when you land, my Bangkok travel guide covers everything you need to know for your first week.
A few things that make the transition easier: book your first week on Agoda to try different neighborhoods, and grab an Airalo eSIM before you land so you have data from the moment you step off the plane.
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Cody
American expat in Bangkok since 2025
Cody moved from New York City to Bangkok in 2025 on a Thailand Privilege Bronze visa. He writes from firsthand experience about visas, cost of living, and the practical realities of life in Thailand.